DEPLOY

Buying guide

r1

By Rabbit Inc · wearable

Price
$199· actual sale price
Availability
Shipping now.
Maturity
pilot
Real-world use
Yes, 1 verified deployment

The Rabbit r1 is a $199 pocket AI companion device, unveiled at CES in January 2024 and still shipping into 2026, with no subscription. Its editorial throughline is the gap between demo and product: the launch demonstration of a Large Action Model (LAM) completing agentic tasks outran what the shipping product has consistently delivered. Rabbit has shipped software updates since launch, but consistent agentic task completion is not verified. DEPLOY classifies its maturity as pilot.

Readiness

r1 is shipping now at $199 (actual sale price), no capability claims are on file, 1 verified deployment is on file, and no incidents are on record.

Availability
shipping-now

Shipping now.

see evidence →

Price honesty
actual-sale-price

2 prices on file: $199 (actual sale price), $199 (actual sale price).

see evidence →

Capability honesty
no-claims

No reviewed capability claims on file for r1.

see evidence →

Real-world use
pilot

Maturity: pilot. 1 verified deployment in the registry.

see evidence →

Safety record
no-incidents

No incidents on record. 1 verified deployment on file.

What it claims to do

No reviewed capability claims on file.

Price

  • $199actual sale price · as of 2026-06-17
  • $199actual sale price · Rabbit r1 · as of 2026-06-01

Real-world use

Safety record

No incidents on record. 1 verified deployment on file.

Privacy

Privacy practices disclosed by Rabbit Inc for r1, with verification status.

  • Cloud uploadverified

    Voice queries, photos, voice recordings, notes, transcriptions, and search queries are sent to the Rabbithole cloud journal. All communication is encrypted. The company also uses Google Analytics, Microsoft Clarity, Meta pixels, and TikTok tracking on its website.

    Source: https://www.rabbit.tech/cookie-policy

  • Data retentionverified

    Rabbit retains personal information as long as needed for the purposes obtained; a July 2024 security incident revealed chat logs and pairing data were stored on-device with no way to delete them until a factory reset option was added post-launch.

    Source: https://www.rabbit.tech/privacy-policy

  • Third-party sharingverified

    Rabbit shares user information with vendors and service providers, and sends processed user conversations to AI model partners including Perplexity, Anthropic, and OpenAI, though it states these do not contain personally identifiable information.

    Source: https://www.rabbit.tech/privacy-policy

  • Data deletion controlverified

    Users can request deletion of their information, and a factory reset option was added in July 2024 after it was discovered that chat logs and pairing data were stored on-device with no way to erase them; account deletion permanently removes cloud data.

    Source: https://www.rabbit.tech/privacy-policy

  • Data saleverified

    Rabbit states it never sells personal information to data brokers, though the website uses extensive ad-tracking cookies from Google, Facebook, Microsoft, TikTok, and Bing.

    Source: https://www.rabbit.tech/privacy-policy

  • Location trackingverified

    Rabbit collects precise geolocation data from the R1 device using GPS, Wi-Fi, and Bluetooth signals; location is transmitted to Rabbit's servers as part of the device initialization handshake.

    Source: https://www.rabbit.tech/privacy-policy

  • Location trackingverified

    The Rabbit R1 collects name, email address, mobile telephone number, physical address, chat input, photos, videos, precise geolocation data via GPS and Wi-Fi and Bluetooth signals, IP address, device identifiers, usage data including pages viewed and searches conducted, and fitness and wellness data such as age, weight, height, goals, and nutrition.

    Source: maker privacy policy · 2026-06-17

  • Data saleverified

    Rabbit never sells your personal information to data brokers; data is shared with vendors and service providers for hosting, analytics, fraud prevention, and customer service, with analytics and advertising partners including Google Analytics and third-party advertisers, and with third-party partners for telecom provider services and Experiences you enable.

    Source: maker privacy policy · 2026-06-17

  • Data deletion controlverified

    Rabbit R1 users can request deletion of some or all collected information at any time, withdraw consent at any time, request data portability to transfer records to other data processors, access and correct their data, and unsubscribe from promotional emails; Rabbit does not respond to Do Not Track signals.

    Source: maker privacy policy · 2026-06-17

  • Data retentionverified

    Rabbit retains personal information for as long as needed or permitted considering the ongoing relationship, legal obligations, and statutes of limitations; third-party data from Google APIs is stored in encrypted format on servers subject to access control measures; the policy does not explicitly state that all personal data is encrypted at rest or in transit.

    Source: maker privacy policy · 2026-06-17

Specs

notes
  • Verified: Unveiled CES Jan 2024 at $199 (Jesse Lyu, Teenage Engineering design). Pitched a 'Large Action Model' (LAM). Independent investigation (Android Authority) reproducibly showed the device runs a single Android 13 launcher app, contradicting the bespoke-OS/LAM framing.
  • Commercial go-to-market (mixed tiering): Rabbit self-reported 100,000+ units sold (company claim, unaudited). The Verge reported only ~5,000 of ~100,000 buyers were active at any moment (Sept 2024). So it shipped at retail scale, but verified functional usage and the marketed capability fell well short - hence registry maturity=pilot (capability-grade), with the commercial distribution facts recorded here.
  • Still active (verified): Rabbit continues shipping software: teach mode (2024), rabbitOS 2 (Sept 2025), rabbitOS 2.1 (Apr 2026), generative UI / agentic features. The product is NOT dead (lifecycleState=active).
  • Claimed / contested: Late-2025/2026 reports (Tom's Guide) that employees went unpaid for months and a strike began are third-party, employee-sourced, and disputed by the company (which claims a signed financing term sheet). No wire/SEC corroboration. Treat as reported-not-established.
  • Category: AI-native wearable; form_factor=wearable. Canonical capability-claims-vs-verified-execution case alongside Humane AI Pin.
design
bright orange square handheld with scroll wheel + camera; Teenage Engineering design
launch
unveiled CES January 2024 at $199; no subscription
battery
1000 mAh
weight_kg
0.115
formFactor
wearable / pocket AI companion device (handheld)

What's under the hood

No brain on file for r1.

Frequently asked questions

Is the r1 actually available for purchase?
Yes, shipping now.Source: Rabbit r1 (Jesse Lyu, Teenage Engineering design, CES 2024, $199, LAM pitch; ~5k of ~100k active per Verge)
What does the r1 cost?
r1 has 2 prices on file: $199 one-time (actual sale price) and $199 one-time (actual sale price).Source: Rabbit r1
Does the r1 require a subscription?
No. The Rabbit R1 is a one-time $199 purchase with unlimited AI included; the product page states there is no subscription.Source: Rabbit Inc pricing page
Where is the r1 being used?
r1 is in use at: Santa Monica operated by Rabbit Inc.Source: Rabbit
Is the r1 safe?
No incidents on record across 1 verified deployment.
How does the r1 handle privacy?
Rabbit Inc has disclosed 10 privacy practices for r1: cloud upload (Voice queries, photos, voice recordings, notes, transcriptions, and search queries are sent to the Rabbithole cloud journal. All communic..), data retention (Rabbit retains personal information as long as needed for the purposes obtained; a July 2024 security incident revealed chat logs and pai..), third-party sharing (Rabbit shares user information with vendors and service providers, and sends processed user conversations to AI model partners including..), data deletion control (Users can request deletion of their information, and a factory reset option was added in July 2024 after it was discovered that chat logs..), data sale (Rabbit states it never sells personal information to data brokers, though the website uses extensive ad-tracking cookies from Google, Fac..), location tracking (Rabbit collects precise geolocation data from the R1 device using GPS, Wi-Fi, and Bluetooth signals; location is transmitted to Rabbit's..), location tracking (The Rabbit R1 collects name, email address, mobile telephone number, physical address, chat input, photos, videos, precise geolocation da..), data sale (Rabbit never sells your personal information to data brokers; data is shared with vendors and service providers for hosting, analytics, f..), data deletion control (Rabbit R1 users can request deletion of some or all collected information at any time, withdraw consent at any time, request data portabi..), and data retention (Rabbit retains personal information for as long as needed or permitted considering the ongoing relationship, legal obligations, and statu..).Sources: https://www.rabbit.tech/cookie-policy, https://www.rabbit.tech/privacy-policy
Who makes the r1?
r1 is made by Rabbit Inc, based in Los Angeles, California, USA.Source: Rabbit r1 (Jesse Lyu, Teenage Engineering design, CES 2024, $199, LAM pitch; ~5k of ~100k active per Verge)
How much does the Rabbit R1 cost?
The Rabbit R1 costs $199 USD with no subscription required; it ships in 3 business days with 30-day free returns.Source: Rabbit Inc documentation
Does the Rabbit R1 require a subscription?
No, the Rabbit R1 has no subscription; unlimited AI features including Magic Recorder with unlimited recordings, transcripts, and AI summaries are all included at no extra cost.Source: Rabbit Inc documentation
What can the Rabbit R1 do?
The R1 provides quick answers to questions, translations on the go, on-device recordings and smart summaries powered by the latest AI models, Magic Recorder for unlimited recordings and transcripts, DLAM (Desktop Large Action Model) for controlling tasks across a computer's operating system and browser, OpenClaw voice prompt integration, and Creations for vibe-coding any tool, game, or experience.Source: Rabbit Inc documentation
What operating system does the Rabbit R1 run?
The R1 runs rabbitOS 2.1, described as more powerful, playful, and personalized than ever before.Source: Rabbit Inc documentation
Does the Rabbit R1 sell my data?
Rabbit never sells your personal information to data brokers; data is shared with vendors and service providers for hosting, analytics, fraud prevention, and customer service, and with analytics and advertising partners including Google Analytics.Source: Rabbit Inc documentation
Can I delete my Rabbit R1 data?
Yes, you can request deletion of some or all collected information at any time, withdraw consent at any time, and request data portability to transfer records to other data processors.Source: Rabbit Inc documentation
What data does the Rabbit R1 collect?
The R1 collects name, email address, phone number, physical address, chat input, photos, videos, precise geolocation data via GPS and Wi-Fi and Bluetooth signals, IP address, device identifiers, usage data, and fitness and wellness data such as age, weight, height, goals, and nutrition.Source: Rabbit Inc documentation
Who designed the Rabbit R1?
The R1's industrial design was created in collaboration with Teenage Engineering, bringing a retrofuture aesthetic and intuitive functionality.Source: Rabbit Inc documentation

Video

PRIMARY SOURCE
Courtesy of Rabbit

Rabbit's launch presentation of the R1, a standalone AI device with a 'Large Action Model.' The action-model capabilities are Rabbit's launch-demo claims, widely criticized as underdelivering at launch.

Manufacturer

Rabbit Inc (registry record: /companies/rabbit-inc)

Compare side by side

Sources

  1. Rabbit r1 (Jesse Lyu, Teenage Engineering design, CES 2024, $199, LAM pitch; ~5k of ~100k active per Verge) · https://en.wikipedia.org/wiki/Rabbit_r1
  2. Rabbit claims 100,000+ units sold (company self-report) · https://www.rabbit.tech/newsroom/quarterly-update-2024-q1
  3. rabbit r1 changelog: active development into 2026 (rabbitOS 2.1, Apr 2026) · https://www.rabbit.tech/updates
  4. Rabbit R1 review: a $199 AI toy that fails at almost everything · https://www.engadget.com/rabbit-r1-review-a-199-ai-toy-that-fails-at-almost-everything-161043050.html
  5. Rabbit R1 is actually just an Android app (LAM claim debunk, reproducible) · https://www.androidauthority.com/rabbit-r1-is-an-android-app-3438805/
  6. Rabbit R1 runs Android 13 under the hood · https://www.androidauthority.com/rabbit-r1-android-13-3438954/
  7. rabbitOS 2 overhaul (Sept 2025; generative UI / agentic pivot) · https://www.rabbit.tech/newsroom/rabbitos-2-launch
  8. Employees say unpaid for months; company teases new hardware (contested, third-party) · https://www.tomsguide.com/ai/whats-next-for-rabbit-employees-say-they-havent-been-paid-for-months-while-company-teases-new-ai-hardware
  9. Rabbit R1 · https://www.rabbit.tech/support/article/what-is-rabbit-r1
  10. Rabbit r1 · https://www.rabbit.tech/ · 2024-01-09
  11. https://www.rabbit.tech/cookie-policy
  12. https://www.rabbit.tech/privacy-policy

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Canonical: https://deploy.report/models/rabbit-r1