What Deploy is

Deploy is a publication about the business of physical AI — robotics, autonomous vehicles, drones, embodied AI, and the entrepreneurs building businesses on top of them.

The audience is founders, operators, and investors deploying physical AI in the next twenty-four months. Not researchers chasing benchmarks. Not technologists arguing about transformer architectures.

What gets covered

Signals on the site Monday through Thursday — short, curated dispatches with a factual lede and an operator-first editorial note. A Friday issue that rolls the week up with one featured story.

Categories: Deals, Launches, Infrastructure, Mapping, Economics, Industry, People, Policy, China, Bonus.

The editorial filter is one question: would an operator deploying physical AI in the next twenty-four months want to know this? If yes, it runs. If no, it doesn't — no matter how clever the demo.

Voice

Direct. Dry. No hype. Operator-coded. Unit economics over architectures. The interesting question is usually who's writing the check and what they expect to get back, not what the model can do on paper.

Why

Because the people closest to physical AI right now are reading TechCrunch, 36Kr, and a half-dozen Substacks and trying to assemble a worldview themselves. Deploy does that assembly.

Built in LA by a founder working in the space.