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The Hype Gap: famous vs proven

Media attention is easy; verified deployments are hard. The Hype Gap Index is a company’s media mentions divided by its verified real-world deployments. A high number means a lot of coverage and little proof on the ground.

Methodology

  • Media = videos + press articles the registry tracks for a company’s models.
  • Deployments = real-world deployments on record for those models.
  • Hype Gap = media / (deployments + 1). Higher = more famous per unit of proof.
  • A company needs meaningful coverage to be ranked. This is a directional signal, not a verdict on any single product.
Robotics companies ranked by Hype Gap (media per verified deployment)
Tesla38.781221
Figure AI34.52076
AeroVironment30.21515
AgiBot25.61797
DJI24.61727
Humanoid211688
Fourier Intelligence20.81256
NEURA Robotics18.7563
Johnson & Johnson18.7563
Embodied18.3553
AUBO Robotics17.7533
ENSCO17513
John Deere16.3986
Plus15.21379
Wandercraft14.7443
Parrot14.7443
ATOUN14.7443
AgXeed14.7443
Anduril Industries14.324317
Groove X14.3433
Ecorobotix13.3534
Apptronik13.11189
AES Corporation12.3373
Kongsberg Maritime12363
AMP Robotics11.7353
Formlabs11.7353
Boston Dynamics11.262756
Zhipingfang11444
Impulse Space10.8656
Chery Robotics10.5424
SoftBank Robotics10.5424
EngineAI10.4525
Lilium10.3313
Insitu10.3313
ABB10.3414
China Manned Space Agency10404
Genesis AI10404
6 River Systems10404
Brightpick10303
Baykar9.510411
Wisk Aero9.5384
Wing9.233236
Sanctuary AI9273
UBTECH Jimu Robot9273
GAC Group8.8354
Motional8.7263
Hanson Robotics8.5344
Novarc Technologies8.5344
Cellula Robotics8.3334
Unitree Robotics8.223829
Lifeward8243
Volkswagen Group8243
Ottonomy8243
Ambi Robotics7.7466
Dexterity7.7233
Agility Robotics7.518024
Volvo Autonomous Solutions7.5456
Neocis7.5304
Sony Corporation7.5304
AIR7.3223
Lucid Motors7.3223
Carbon Robotics7.2436
X-Humanoid7355
Scania7213
Edge Autonomy6.7203
Enabot6.7609
Savioke6.7203
Delivers AI6.7203
Small Robot Company6.7203
Medtronic6.7406
Roboscan6.7203
Varda Space Industries6.7203
Burro6.5264
Vertical Aerospace6.3447
Intuitive Surgical6.310016
RoboTiCan6244
Amazon5.831254
Universal Robots5.8234
Brain Corp5.7407
EHang5.6397
Temi5.5224
Bedrock Robotics5.5224
Brokk5.4275
Lockheed Martin5.3214
Tevel Aerobotics5.2265
General Atomics Aeronautical Systems5.18116
Nomic AI5204
Vecna Robotics5204
1X Technologies4.85812
Also4.8245
Joby Aviation4.8439
Aescape4.6235
Pudu Robotics4.4225
Bear Robotics4.4225
Caterpillar Mining4.3307
Tutor Intelligence4.2215
Saga Robotics4.2256
Waymo4.119247
Geek+4.16516
ARX Robotics4.1338
Chowbotics Sally4205
Cruise3.8349
EasyMile3.7267
Archer Aviation3.7339
Symbotic3.6298
Cartken3.5216
Knightscope3.49227
Naio Technologies3.2299
Dobot3.24113
ANYbotics3.13712
Saronic Technologies3.14013
BD Rowa3.1258
UBTech Robotics38027
Avidbots2.9207
Intuition Robotics2.8259
Shield AI2.63915
Saildrone2.45021
Teledyne FLIR2.13718
Locus Robotics2.15024
Quantum Systems2.12110
Gatik22613
Simbe Robotics1.83520
Daxbot1.82011
Avride1.73923
Aurora Innovation1.75331
Nuro1.74024
Zoox1.64730
Milrem Robotics1.65233
Kodiak AI1.62415
Kiwibot1.62818
Serve Robotics1.45540
Skydio1.24639
Coco Robotics1.12119
Elbit Systems1.13028
QinetiQ12020
Roboteam0.92426
Zipline0.83643
Starship Technologies0.42561
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