Zebra/Fetch is the wound-down anchor of DEPLOY's warehouse-AMR cohort: a line acquired at ~$290M and exited four years later, the verification-posture counterweight to the survivors (Locus, Geek+, Symbotic, Amazon), in the same spirit as the discontinued Amazon Scout, Cruise, Embark, and TuSimple records.
✔
The wind-down is SEC-documented: on December 9, 2025, Zebra filed an 8-K disclosing a decision to dispose of or exit the robotics-automation business, taking roughly $80 million in charges, with most staff out by end-2025 and the stated reason that the AMR business was not scaling fast enough.
Price
No reviewed price is on record. We do not treat unverified analyst estimates as pricing data. There is no consumer price, and the line is discontinued. The Zebra/Fetch AMRs were sold into B2B warehouse automation, not to consumers, so DEPLOY records zero price points.
Availability
Discontinued
The Zebra/Fetch AMR line is discontinued. On December 9, 2025, Zebra Technologies (NASDAQ: ZBRA) filed an SEC 8-K disclosing a decision to dispose of or exit the robotics-automation business, with most staff departing by end-2025.
Real-world status
The Zebra/Fetch AMR line comprises the autonomous material-handling robots (RollerTop, CartConnect, FlexShelf, HMIShelf) that Zebra Technologies (NASDAQ: ZBRA) acquired with Fetch Robotics in 2021 for about $290 million and later branded as Zebra Symmetry Fulfillment, running on the FetchCore fleet platform. It is the wound-down anchor of DEPLOY's warehouse-AMR cohort. On December 9, 2025, Zebra filed an SEC 8-K disclosing a decision to dispose of or exit the robotics-automation business, taking roughly $80 million in charges, with most staff departing by end-2025 and about a quarter retained to March 2026 to manage existing deployments; the stated reason was that the AMR business was not scaling fast enough. Live deployments existed (e.g. ODW Logistics, a 42% pick-rate improvement reported less than two months before the wind-down), and the historical deployments retain their commercial state while the line itself reflects the wound-down direction.
⚠
Verified-vs-claimed: the Zebra/Fetch AMR line is discontinued; listings that still show it as an active product are outdated. Live deployments existed right up to the wind-down (ODW Logistics, a 42% pick-rate improvement reported less than two months before), so the historical commercial state is real, but the line's current direction is exit.
⊘
There is no consumer price, and the line is discontinued. The Zebra/Fetch AMRs were sold into B2B warehouse automation, never to consumers, so DEPLOY records zero price points.
Wound-down vs survivors: Zebra/Fetch vs Locus vs Geek+
Zebra/Fetch AMR
Locus LocusBot
Geek+ AMR
State
Discontinued (2025)
🟢verified
Commercial
🟢verified
Commercial
🟢verified
Backer
Zebra (exited)
🟢verified
Private
🟢verified
HKEX: 2590
🟢verified
Trajectory
Exit (not scaling)
🟢verified
Expanding (Locus Array)
🟢verified
Growing (IPO 2025)
🟢verified
Pricing
No consumer price
⊘absence
No consumer price
⊘absence
No consumer price
⊘absence
Sources: DEPLOY registry, SEC EDGAR (Zebra 8-K), The Robot Report
Frequently Asked Questions
Can I buy a Zebra/Fetch AMR?
No⊘absence. The line is discontinued: Zebra (NASDAQ: ZBRA) decided to exit the robotics-automation business in December 2025. It was B2B warehouse automation, never sold to consumers; there is no consumer price.
Why did Zebra discontinue the Fetch AMRs?
On December 9, 2025, Zebra filed an SEC 8-K disclosing a decision to dispose of or exit the robotics-automation business🟢verified (~$80M in charges); the stated reason was that the AMR business was not scaling fast enough.
Is the Zebra/Fetch AMR still available?
No🟢verified. It is discontinued; about a quarter of staff were retained to March 2026 to manage existing deployments, but the line is being exited. Survivors such as Locus, Geek+, and Symbotic continued.
Pricing and availability are tagged verified or claimed against primary sources. Manufacturer targets are reported as targets, not prices you can pay today.