DEPLOY

Price & availability

Figure 03: Price, Availability & Status (2026)

By Figure AI

Humanoid
Type
verified
1
Deployment
verified
Not announced
Price
absence
0
Consumer units
absence
Sunnyvale
Origin
verified
Enterprise
Tier
verified
verifiedstatedclaimedabsence
DEPLOY classifies consumer humanoids by how close they are to a real purchase. Figure 03 is enterprise-deployed: verified real-world deployment, but no consumer price or purchase path. It is closer to consumers than a pure research platform, but not yet a consumer product.
Figure's strategy is enterprise-deployment-first: prove the robot in customer operations before any consumer launch. That is the opposite of 1X (consumer-available first) and distinct from Tesla (consumer-promised, not yet deployed).

Price

No reviewed price is on record. We do not treat unverified analyst estimates as pricing data. Figure has not publicly released consumer pricing for Figure 03. Analyst estimates circulate widely, but DEPLOY does not treat unverified analyst estimates as pricing data, so no price is shown above.

We'll email you the day Figure 03's real price lands - verified, not rumored.

Verified changes only. No press-release noise.

Recent coverage

See all coverage →

Availability

Internal use only

Figure 03 is not available to consumers. Figure has shown home-use intentions, but there is no consumer preorder, waitlist, or purchase surface. The verified deployment on record is an enterprise logistics operation, not a home.

Real-world status

Figure 03's verified real-world use is a single-operator enterprise deployment at Catalyst Brands' Reno distribution center. Figure's predecessor, Figure 02, has a separate verified deployment at the BMW Spartanburg plant. Home capability has been shown in company demonstrations; it has not been independently verified at consumer-deployment scale.

Figure 03 has a verified enterprise deployment at Catalyst Brands' Reno distribution center. Figure's predecessor, Figure 02, has a separate verified deployment at the BMW Spartanburg plant.
Figure has not released a consumer price for Figure 03 because it does not currently sell to consumers. The absence of a price is the honest state, not a gap in our data; DEPLOY does not treat unverified analyst estimates as pricing.

Is Figure 03 real, and can you buy one?

Figure 03 is real and operating: the company is verified, and there is a verified deployment on record at Catalyst Brands' Reno distribution center. What does not exist is a consumer purchase. Figure has not disclosed consumer pricing because it does not currently sell Figure 03 to consumers; the focus is enterprise deployment. The absence of a price is the honest state, not a gap in our data.

Who owns Figure, and is it a Chinese company?

Figure 03 is made by Figure AI, a US company founded by Brett Adcock and based in Sunnyvale, California. It is not a Chinese company.

Three stages of consumer access: where Figure 03 sits

DEPLOY classifies consumer humanoids by how close they are to a real purchase. Figure 03 is enterprise-deployed: real verified deployments (Catalyst Brands, plus the predecessor Figure 02 at BMW Spartanburg), but no consumer price or purchase path. By comparison, NEO is consumer-available (a published, executable price and open preorders), and Tesla Optimus is consumer-promised (a stated future price and intent, but no commerce surface). Figure 03 is closer to consumers than a pure research platform, but it is not yet a consumer product.

Figure 03 vs Optimus vs ApolloFigure 03Tesla OptimusApptronik Apollo
Consumer price
Not disclosed
absence
$20-30K target
stated
Not disclosed
absence
For sale to consumers
No
absence
No
absence
No
absence
Verified deployments
1 (Catalyst Reno)
verified
0
absence
3 (Mercedes, Jabil, GXO)
verified
Availability
Enterprise pilot
verified
Announced, no date
stated
Enterprise pilot
verified
Maker
Figure AI (US)
verified
Tesla (US)
verified
Apptronik (US)
verified
Autonomy shown
Helix demos
stated
Teleoperated / staged
claimed
Enterprise task demos
stated

Sources: DEPLOY registry, Figure AI, Tesla We Robot (Oct 2024), Apptronik

Frequently Asked Questions

Can I buy a Figure 03 right now?

Not as a consumerabsence. Figure 03 is deployed with enterprise operators such as Catalyst Brands; there is no consumer purchase, preorder, or price on record.

How much does Figure 03 cost?

Figure has not released a consumer priceabsence, and enterprise pricing is not publicly disclosed. Analyst estimates circulate, but DEPLOY does not treat unverified estimates as pricing data.

Where is Figure 03 deployed?

At Catalyst Brands' Reno distribution centerverified, a verified enterprise deployment. Figure's predecessor, Figure 02, is deployed at the BMW Spartanburg plant.

How does Figure 03 compare to Tesla Optimus?

Figure 03 is enterprise-deployed: a verified real-world deployment, but no consumer priceverified. Tesla Optimus is consumer-promised: a stated $20-30K target, but no verified deployment and no commerce surfacestated. Figure ships to customers today; Optimus does not.

Who makes Figure 03?

Figure AI, a US company founded by Brett Adcock and based in Sunnyvale, Californiaverified. It is not a Chinese company. Investors include OpenAI, Microsoft, and NVIDIA.

When will Figure 03 be available to consumers?

Figure has not announced a consumer availability dateabsence. Its focus is enterprise deployment; there is no consumer ship window or price on record.

Compare this price to cohort

Tesla Optimus$20-30KstatedConsumer-promised tier1X NEO$20,000 / $499 moverifiedConsumer-available tierApptronik ApolloNot announcedabsenceEnterprise-deployed tierAgility DigitNot announcedabsenceEnterprise-deployed (5 customers)

Compare side-by-side: Figure 03 vs 1X NEO vs Apptronik Apollo →

How DEPLOY verifies this

Pricing and availability are tagged verified or claimed against primary sources. Manufacturer targets are reported as targets, not prices you can pay today.

Related reading

Is Figure a Chinese company?Read →

Full Figure 03 overview on DEPLOY →

Figure 03 registry record (full citations) →

Last updated 2026-07-18.

Canonical: https://deploy.report/price/figure-03