Partnership
Kellanova x Taco Bell (Cheez-It Co-Branding)
Kellanova partnered with Taco Bell to create the Big Cheez-It Crunchwrap Supreme and Big Cheez-It Tostada combining the Cheez-It brand with Taco Bell menu items. The partnership is part of Kellanova strategy of co-branded product mashups.
licensing · Active · operating
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04a3aa9b-da72-46ff-bb27-fb41f68abf4f- Type
- licensing
- Status
- Activeoperating
Who’s involved
Kellanovalicensor
Kellanova (NYSE: K) is a US food company (formerly Kellogg Company) producing cereals and snacks. Makes strategic investments in manufacturing automation, robotic packaging, and AI-powered supply chain optimization.
Most-frequent partners
Off-registry parties
- Taco Bell · licensee
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Sources (1)
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