# WHOOP Membership: Price & Tiers (2026)

WHOOP is subscription-only: no standalone hardware sale. Annual memberships are $199 (One), $239 (Peak), and $359 (Life), with the band included. The verified tiers.

WHOOP is the purest subscription model in the wearable cohort: you do not buy the band, you subscribe, and the hardware comes with the membership. There is no standalone hardware sale. This page covers the verified annual membership tiers.

## Price

- **$199-$359/yr (subscription-only; band included)** (InStock; USD)
- Annual membership: WHOOP One $199, Peak $239, Life $359 (MG band). Subscription-only; hardware included; no standalone device sale.

WHOOP memberships are annual: WHOOP One at $199/yr, WHOOP Peak at $239/yr, and WHOOP Life at $359/yr (the MG band). The band is included in the membership; there is no separate hardware purchase. The verified-vs-claimed point: unlike Oura (buy the ring, then subscribe), there is no device to buy outright, so the membership IS the product. Pricing is global, no city variation.

## Cities served

- United States
- United Kingdom
- European Union
- International

WHOOP ships and supports the membership internationally. Not a city-bounded service: the subscription is the same wherever WHOOP operates.

## Status

WHOOP (founded 2012 in Boston by Will Ahmed) is at commercial scale and is notable as the purest subscription-only model in the biometric cohort: a screen-free, biometric-primary band whose strain, recovery, and sleep AI come bundled with an annual membership, with no standalone hardware sale. On the verification boundary: WHOOP MG carries an FDA-cleared ECG; the broader strain/recovery/sleep metrics are wellness-grade. It anchors the subscription-only end of the spectrum, opposite subscription-free RingConn.

## What are the WHOOP membership tiers?

WHOOP One ($199/yr), WHOOP Peak ($239/yr), and WHOOP Life ($359/yr, the MG band with FDA-cleared ECG). The band is included in every tier; higher tiers add features and the newer hardware. There is no way to buy a WHOOP outright.

## WHOOP vs Oura: which subscription model?

WHOOP is subscription-only (the band comes with the membership). Oura is device-plus-required-membership (buy the ~$349+ ring, then pay $5.99/mo). WHOOP's annual cost is higher but includes hardware; Oura's monthly is cheaper but on top of the ring. RingConn, by contrast, has no subscription at all.

## Compare services

| Service | Pricing | Tier |
| --- | --- | --- |
| [Oura Membership](/service/oura-membership) | $5.99/mo | verified (Device + required membership) |
| [Abbott Lingo](/service/abbott-lingo) | ~$54/2 weeks | verified (OTC CGM consumable) |
| [WHOOP MG (device)](/price/whoop-mg) | No consumer price | absence (Subscription-only (no hardware sale)) |

## Common questions

### How much does WHOOP cost?

WHOOP is subscription-only: WHOOP One is $199/yr, Peak is $239/yr, and Life is $359/yr (the MG band). The band is included; there is no separate hardware purchase.

### Can I buy a WHOOP without a subscription?

No. WHOOP has no standalone hardware sale; the band comes with the annual membership. The membership is the product.

### Does WHOOP have FDA-cleared features?

The WHOOP MG (the Life tier) carries an FDA-cleared ECG. The broader strain, recovery, and sleep metrics are wellness-grade, not FDA-cleared.

## How DEPLOY verified this

- [How DEPLOY tracks pricing](https://news.deploy.report/methodology/how-we-track-pricing)
- [How DEPLOY verifies deployment status](https://news.deploy.report/methodology/how-we-verify-deployment-status)

## Related reading

- [Deploy News: How DEPLOY verifies](https://news.deploy.report/explainers/how-deploy-verifies)
- [Deploy News: What is physical AI?](https://news.deploy.report/explainers/what-is-physical-ai)

## On the registry

- [Provider company](https://registry.deploy.report/companies/whoop.md)

_Canonical: https://deploy.report/service/whoop-membership. Data as of 2026-06-04._