# Whoop (5.0 / MG): Price, Availability & Status (2026)

Whoop is subscription-only ($199-$359/year, no hardware sale): the MG adds ECG (FDA-cleared) and BP Insights (which drew an FDA Warning Letter). The honest status.

## Price

- **$359/year** (actual-sale-price, annual-lease; as of 2024-10-03) · [WHOOP Life annual membership $359/yr -- includes free WHOOP MG hardware (medical-grade PPG + ECG + blood pressure sensor); top-tier plan with all features](https://www.whoop.com/us/en/membership/) · 2024-10-01
- **$239/year** (actual-sale-price, annual-lease; as of 2024-10-02) · [WHOOP Peak annual membership $239/yr -- includes free WHOOP 5.0 hardware; adds Healthspan, Health Monitor, real-time Stress Monitor](https://www.whoop.com/us/en/membership/) · 2024-10-01
- **$199/year** (actual-sale-price, annual-lease; as of 2024-10-01) · [WHOOP One annual membership $199/yr — includes free WHOOP 5.0 hardware; entry-tier with sleep, strain, recovery tracking](https://www.whoop.com/us/en/membership/) · 2024-10-01

There is no standalone hardware purchase price: Whoop is subscription-only, and the band is included in the membership. The tiers are Whoop One at $199/year, Peak at $239/year, and Life at $359/year (which includes the Medical Grade MG hardware).

## Availability

_Status: shipping-now_

Whoop is shipping and consumer-available, but only via subscription (no standalone hardware sale). DEPLOY records commercial maturity and a reported $10.1 billion valuation (March 2026).

## Status

Whoop (the 5.0 and 'Medical Grade' MG, both launched May 8, 2025, from Whoop, founded 2012 in Boston by Will Ahmed) is a screen-free biometric wrist band and the subscription-only archetype of the cohort. Its sensors feed Strain, Recovery, and Sleep Coach analytics and an LLM 'Whoop Coach'; the MG adds ECG, Blood Pressure Insights, and a Healthspan / 'Whoop Age' feature. It is the strongest verified-vs-claimed cautionary exemplar in the cohort: its ECG is FDA-cleared (2025), but it marketed Blood Pressure Insights without clearance, drew an FDA Warning Letter on July 14, 2025, refused to remove the feature, and as of May 2026 the matter is unresolved with a class action filed, the market-first contrast to Oura's study-first posture.

## Compare

| Model | Pricing | Tier |
| --- | --- | --- |
| [Oura Ring 4](/price/oura-ring-4) | From $349 | verified (Study-first ring (general-wellness)) |
| [Google Pixel Watch](/price/pixel-watch) | $349-$399 | verified (Cleared cardiac AI (smartwatch)) |
| [Apple Watch](/price/apple-watch) | From $399 | verified (Broadest cleared portfolio) |

## Common questions

### How much is Whoop?

Subscription-only: Whoop One $199/year, Peak $239/year, Life $359/year (includes the MG hardware). The band is included in the membership; there is no standalone hardware sale.

### Did Whoop get an FDA warning?

Yes. Whoop marketed Blood Pressure Insights without clearance and drew an FDA Warning Letter on July 14, 2025; it refused to remove the feature, and as of May 2026 the matter is unresolved with a class action filed.

## How DEPLOY verified this

- [How DEPLOY tracks pricing](https://news.deploy.report/methodology/how-we-track-pricing)
- [How DEPLOY verifies deployment status](https://news.deploy.report/methodology/how-we-verify-deployment-status)

## Related reading

- [Deploy News: Biometric wearables](https://news.deploy.report/explainers/biometric)
- [Deploy News: Best AI wearables 2026](https://news.deploy.report/explainers/best-ai-wearables-2026)
- [Deploy News: What is an AI wearable?](https://news.deploy.report/explainers/what-is-an-ai-wearable)
- [Deploy News: What is physical AI?](https://news.deploy.report/explainers/what-is-physical-ai)
- [Deploy News: What is Whoop?](https://news.deploy.report/explainers/what-is-whoop)

## On the registry

- [Model record](https://registry.deploy.report/models/whoop-mg.md)
- [Manufacturer](https://registry.deploy.report/companies/whoop.md)

_Canonical: https://deploy.report/price/whoop-mg_