# Oura Ring 4: Price, Availability & Status (2026)

Oura Ring 4 (from $349 + $5.99/month membership) is the canonical sleep-and-readiness smart ring: genuine biometric AI, general-wellness (not FDA diagnostics). The status.

## Price

- **$349 to $499** (actual-sale-price, one-time; as of 2024-10-01) · [Oura (Ring 4)](https://ouraring.com/product/oura-ring-4) · 2024-10-01
- **$70/year** (actual-sale-price, annual-lease; as of 2024-09-30) · [Oura Ring annual membership $69.99/year (~$5.83/month effective); saves ~$2/month vs monthly plan. Required for advanced health metrics.](https://ouraring.com/membership) · 2024-09-30
- **$6/month** (actual-sale-price, monthly-subscription; as of 2024-09-30) · [Oura Ring membership $5.99/month (or $69.99/year); required for full health insights; first month free. US pricing as of Ring 4 launch.](https://ouraring.com/membership) · 2024-09-30

The price above is a verified actual sale price: the Oura Ring 4 starts at about $349 (more for some finishes), a one-time purchase, plus a required Oura Membership at $5.99/month. The AI augments genuine biometric sensing; it is not the product.

## Availability

_Status: shipping-now_

The Oura Ring 4 is shipping and consumer-available from Oura (founded 2013, Oulu, Finland). DEPLOY records commercial maturity and a reported $11 billion valuation (October 2025).

## Status

The Oura Ring 4 is a titanium biometric smart ring and the study-first archetype of the biometric cohort. Its recessed 'Smart Sensing' sensors feed 50-plus metrics, sleep staging and Sleep Score, Readiness, Activity, stress, cycle tracking, VO2 Max, and an LLM 'Oura Advisor', with the deepest peer-reviewed sleep validation in the cohort. The verified-vs-claimed throughline: Oura is positioned as general wellness and is not FDA-cleared for diagnostics, and it ran a blood-pressure study in December 2025 before marketing blood pressure, the study-first counterpoint to Whoop's market-first BP Insights. Oura is also the patent-holder in the smart-ring litigation (RingConn settled; Ultrahuman was ITC import-banned via the '178 patent).

## Compare

| Model | Pricing | Tier |
| --- | --- | --- |
| [RingConn Gen 2](/price/ringconn-gen2) | $279 | verified (Subscription-free ring) |
| [Happy Ring](/price/happy-ring) | No consumer price | absence (FDA-cleared, service-gated ring) |
| [Movano Evie Ring](/price/movano-evie-ring) | No current price | absence (Sales paused (not discontinued)) |
| [Whoop (5.0/MG)](/price/whoop-mg) | $199-$359/yr | verified (Subscription-only band) |
| [Google Pixel Watch](/price/pixel-watch) | $349-$399 | verified (Cleared cardiac AI (smartwatch)) |
| [Apple Watch](/price/apple-watch) | From $399 | verified (Broadest cleared portfolio) |

## Common questions

### How much is the Oura Ring 4?

From about $349 (a one-time purchase), plus a required Oura Membership at $5.99/month. Some finishes cost more.

### Is the Oura Ring FDA-cleared?

No. Oura is positioned as general wellness, not FDA-cleared for diagnostics. It ran a blood-pressure study in December 2025 before marketing blood pressure, a study-first posture.

## How DEPLOY verified this

- [How DEPLOY tracks pricing](https://news.deploy.report/methodology/how-we-track-pricing)
- [How DEPLOY verifies deployment status](https://news.deploy.report/methodology/how-we-verify-deployment-status)

## Related reading

- [Deploy News: Biometric wearables](https://news.deploy.report/explainers/biometric)
- [Deploy News: Best AI wearables 2026](https://news.deploy.report/explainers/best-ai-wearables-2026)
- [Deploy News: What is an AI wearable?](https://news.deploy.report/explainers/what-is-an-ai-wearable)
- [Deploy News: What is physical AI?](https://news.deploy.report/explainers/what-is-physical-ai)
- [Deploy News: What is the Oura Ring?](https://news.deploy.report/explainers/what-is-oura)

## On the registry

- [Model record](https://registry.deploy.report/models/oura-ring-4.md)
- [Manufacturer](https://registry.deploy.report/companies/oura.md)

_Canonical: https://deploy.report/price/oura-ring-4_